Thousands of plastic #toothbrushes are thrown away each day polluting the environment 😱 The Ukrainian #startup Effa wants to change that by introducing disposable toothbrushes 🪥
— UkraineWorld (@ukraine_world) February 18, 2021
Learn more about this initiative in our #StoriesFromUkraine video supported by @IRF_Ukraine 👇 pic.twitter.com/S4w8k2KLMC
The Ukrainian startup Effa makes disposable toothbrushes from paper and recyclable materials. Illya Kichuk noticed that thousands of plastic toothbrushes are thrown away each day. So he and his future wife Daria decided to create an eco-friendly alternative.
Effa’s toothbrushes can replace the plastic ones used in hotels and cruise ships.The toothbrush can be used for 30 days. The body of the toothbrush is made of fibers of the quickly-renewable sugarcane. And the head has recycable silicone bristles.
Effa’s toothbrushes can be found in world famous hotels such as Alila and Radisson. Effa also has a preliminary deal with Netflix’s office in California. Apart from toothbrushes, the team is developing a disposable hygiene kit with soaps, face masks, and toothpaste. They plan to sell it in the Ukrainian stores soon.
Author: Anna Yakutenko
The material was prepared with the support of the International Renaissance Foundation within the framework of the project Stories from Ukraine. The material reflects the position of the authors and does not necessarily coincide with the position of the International Renaissance Foundation.
