Does Ukraine have soft power? If yes, how strong is it? How can Ukraine increase its attractiveness to the world? UkraineWorld talks to Steven Thomson, Insight Director of Brand Finance, and co-author of the report Global Soft Power Index 2021
Oleksandra Matviychuk is a Ukrainian human rights defender, and the head of the Centre for Civil Liberties, an NGO which was awarded the 2022 Nobel Peace Prize.